— PROJECT NAME
VOSS Brand Refining
— ROLE
Art Direction
— DELIVERABLES
Key visuals
Bottle Design
The client requested to refine and expand their brand design direction, emphasizing its luxury and aspirational positioning while maintaining approachability and subtly nodding to their Norwegian heritage.
The goal is to create a cohesive, iconic visual identity that maintains their appeal as a lifestyle brand, moving beyond traditional water-brand tropes to embody the essence of Scandinavian elegance and the feeling of water.
RESEARCH
- EVERYDAY VOSS
- Storytelling
- Aspirational
- Poetic
- Simplicity
Think about the moments in your daily life when you reach for VOSS—those specific situations where it becomes essential.
Whether it’s during an intense workout, a long meeting, a refreshing break on a hot day, or a quiet moment of relaxation, these are the fragments of your routine where VOSS plays a role
TRANSPORTED
- Purity
- Travel
- Texture
- Moment
The crisp, refreshing taste of VOSS reflects the purity of the Scandinavian wilderness, reinforcing its status as a premium water brand rooted in the elegance and simplicity of Nordic culture.
A NORWAY HERITAGE
- Warmth
- Emotion
- History
- Nature
Highlighting the origins of VOSS—where the water comes from and what makes it unique.
By showcasing the pristine location and the exceptional quality of the water, VOSS can reinforce its premium image and authenticity.
BOTTLES
BOTTLE DESIGN
The purpose here was to find ways to rethink the bottle labelling.We needed to find the optimum way to display the logo and its flavour while keeping the iconic shape of the bottle.
LOCK-UP
This is a description underneath your image.
VOSS Lock-up
Research on a variety of lock-up for the main key visual.
MODELS MOODBOARD
ABOUT THE MODELS
Neutral/ pastel outfits to contrast with the blue sky: Beige and light brown. Scandinavian, uncluttered look.
LOOK & FEEL MOODBOARD
ABOUT THE LOOK & FEEL
- Faded blue pastel tone
- Pensive atmospheric
- Influence Scandinavian fashion
- Minimalist
- Intimate
- Suspended in time
THE KEY VISUALS
ABOUT THE FINAL LOOK & FEEL
- The visual direction should evoke a pale Nordic blue sky, complemented by soft white clouds., drawing inspiration from Voss signature brand colours. Subtle Nordic influences can also be introduced through the casting and styling of the models: minimalist and stylish.
- Light and reflection: Light refraction and water reflections bring a sense of purity, clarity and a natural beauty to the imagery, while highlighting the premium quality of the water.
Composition: The use of a disrupted, unconventional layouts introduces a sense of movement and spontaneity to the layout.. This creates a dreamlike, poetic quality , adding visual intrigue to the overall look and feel, a moment to get lost in time and space.
These key visuals were made with a mix of imagery and AI as a guide for a final photoshoot.