The concept

We took entertainment to the extreme and divided the Xperia XZ2’s features by passion point: SEE, HEAR and PLAY. Creating individual immersion pods, we gave passers-by in some of the UK’s busiest shopping centers, an unforgettable, hands-on experience that brought each of the high-end entertainment features to life.

I was in charge of the digital screens inside of each pod and the online promotional campaign

THE STORYBOARDS

The promotional digital campaign

Project realised at Haygarth, London