This experimental app has 4 levels: D-C-B-A

In order to complete each level, the users need to buy clothes on the app. They will earn points that allow them to access perks and rewards related to each level. Additionally, these points count towards reaching their chosen objective.

 Setting an objective with rewards and perks along the way will drive the users to earn an article of clothing instead of spending a significant amount in one go, therefore avoiding a sense of “guilt”

The points create a fun and engaging experience. The perks will help maintain focus towards the objective.

Heta Architecture

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