We Summer

Summer is a time to be carefree and light, but also a time to be adventurous – the weather is warm, moods are lifted, barriers are removed. We encouraged consumers to embrace this freeing feeling in our campaign, Be as bold as Boursin. We started by highlighting the spreads taste versatility with engaging content brand partnership recipes on social media. This new creative was supported by presence at nine summer food festivals, here we introduced attendees to our bold flavour serves and inspired future pairing possibilities.